The reason that you should hire a brand photographer to capture brand photos for your business is simple, they will not only capture images that are well lit & well posed, they will also help you to create a bank of images that clearly represent your business, values and your brand identity.
65% of marketing exes say photo are key to communicating your brand story, so when you decided to invest in brand photography for you business you need to make sure that when hiring a photographer, it’s going to be worthwhile for your business.
Can’t any photographer take brand photos?
It’s so easy to assume that any photographer can take your branding photos, but you assume wrong!
While a good portrait photographer can capture well lit, well posed images, they wouldn’t necessarily have the knowledge to be able to capture the essence of your brand or to know what images you need to go with your marketing message.
Yes the photos will look amazing, but you’ll usually end up with a load of images that either don’t really fit with your brand, or that you simply wouldn’t use in your business.
A portrait photographer is use to taking images that will go on a wall, not to be used in marketing your business.
Why hiring a brand photographer make business sense.
Hiring a professional brand photographer can be transformative for your business as you are gaining access to their expertise and keen eye for detail which can significantly elevate your brands image.
They are not only well versed in how to create an amazing image, they are also aware of what that image needs to achieve when used in your marketing.
They will share their expert opinion on what images you need to reflect your business, marry with your marketing messages and for you to stand out from your competitors.
Brand photography is so much more than capturing pretty pictures and if you really want to get the most out of your brand shoot, hiring a brand photographer will defiantly pay dividends.
When you hire a brand photographer, they will spend time before the shoot getting to know you, your audience, what marketing messaging you are putting out, where and how the images will be used.
By hiring a professional brand photographer you’ll receive beautiful, versatile on brand images that can be used on different platforms and channels.
If you want to know what to look for when hiring a brand photographer, check out this blog.
How I work with my clients
Way before the shoot, there is a lot of prep work to do.
All my clients are sent a workbook where they can get down everything about their ideal client and their business.
This lets me get inside your head and for me to get to know you and your business.
All clients create a Pinterest board with images that they have seen and like the look or feel of.
As photography is subjective, this allows me to see exactly what you have in your head, in terms of the photos you want.
What I might think would make a great photo for you, you might have something completely different in mind. So this allows us to be on the same page visually.
Around a week before the shoot we have another meeting to go through timings and locations for the day. We can go through your wardrobe selections, different props that you could use, ideas that we both have and any last minute questions you may have.
Take a look at this video which will explain all about how I work with my clients.
Think you are going to save money?
If you think you’re going to save money by hiring a portrait photographer rather than a professional branding photographer you going to be seriously disappointed.
Remember brand photography is not just about getting pretty pictures of you, it’s about telling your story. The story of you, the story of your business.
It needs to show you being you and doing what you love, both in business and for pleasure. It’s showing every aspect of your life that will allow your dream client to connect with you.
