Your headshot is often the first impression people get of you online. Whether it’s on LinkedIn, your website, or social media, a professional headshot can make all the difference in how you’re perceived. But not all headshots are created equal!
Different styles serve different purposes, and the right choice for you depends on your industry, brand, and where you’ll be using the image.
So what are the diffrent types of headshots and how do you choose the best one for your business – Let’s break it down!
1. The Classic Plain Background Headshot
Best For: Corporate professionals, business owners, actors, and anyone needing a clean, versatile image.
A classic headshot features you in front of a simple, often neutral background (white, grey, or black are popular choices). The focus is completely on you, with no distractions.
Pros:
✔ Timeless and professional ✔ Easy to use across multiple platforms (LinkedIn, website, business cards, press features) ✔ Works for almost any industry
Cons:
❌ Can feel a little formal or ‘stiff’ for more creative industries
Who Should Choose This Style?
If you’re in a corporate or professional field (law, finance, healthcare), or you want an all-purpose, polished headshot, this is a great choice.
2. Indoor Environmental Headshots
Best For: Entrepreneurs, small business owners, creatives, consultants
Environmental headshots show you in a natural setting—like your office, a coffee shop, or your home workspace. These shots tell more of a story about who you are and what you do.
Pros:
✔ More personality and authenticity ✔ Helps showcase your work environment ✔ Feels relaxed and approachable
Cons:
❌ Background can be distracting if not done well ❌ May not be suitable for highly corporate industries
Who Should Choose This Style?
If you’re a coach, creative, or entrepreneur who wants to showcase a more personal brand, this is a great option. It works well for personal brands and industries that rely on connection and trust.
3. Outdoor Headshots
Best For: Entrepreneurs, fitness professionals, authors, and lifestyle brands
An outdoor headshot is taken in a natural setting—parks, urban areas, or even your favourite local spot. This style gives a more relaxed and approachable feel while still looking professional.
Pros:
✔ Natural light can be very flattering ✔ More casual and friendly feel ✔ Adds personality without being too ‘posed’
Cons:
❌ Weather-dependent (goodbye, British rain!) ❌ Less control over lighting and background distractions
Who Should Choose This Style?
If you want a relaxed, approachable, and natural look, outdoor headshots are a great option. They’re particularly good for those in wellness, fitness, and lifestyle industries.
4. Branded Lifestyle Headshots
Best For: Entrepreneurs, social media influencers, creatives, and small business owners
Branded lifestyle headshots go a step beyond the traditional headshot—they incorporate elements of your business and personality. These might include images of you working, engaging with clients, or using props relevant to your industry.
Pros:
✔ Helps tell a story about your brand ✔ More engaging for marketing and social media ✔ Great for personal branding
Cons:
❌ Not ideal for formal or corporate settings ❌ Can be more expensive than a simple headshot session
Who Should Choose This Style?
If you’re an entrepreneur or personal brand that wants to stand out, branded lifestyle shots are perfect. They help tell your story and connect with your audience.
How to Choose the Right Headshot for Your Business
Not sure which style suits you best? Here are some things to consider:
🔹 Where will you use your headshot? If it’s mainly for LinkedIn or corporate use, a plain background is a safe bet. If it’s for social media and personal branding, an environmental or lifestyle headshot may work better.
🔹 What message do you want to convey? If you want to come across as authoritative and polished, go for a classic headshot. If you want to seem warm and approachable, an environmental or outdoor headshot may be the way to go.
🔹 What industry are you in? More traditional industries (finance, law, corporate) benefit from formal headshots, while creative and service-based businesses often shine with environmental or lifestyle shots.
Final Thoughts
Your headshot isn’t just a picture—it’s a key part of your brand. Whether you’re looking for a simple, polished headshot or a more relaxed and creative style, the right headshot can help you make the best first impression.
📸 Looking to update your headshots?
Take a look at my headshot page.
