Let’s be real—most people hate having their photo taken. But if you run a business, whether it’s just you or a team of 100, professional headshots aren’t just a ‘nice to have’—they’re a must. Gone are the days of that awkward, half-smiling, corporate-blue-background nonsense. A headshot should actually say something about you and your business.
If your current profile picture is a blurry selfie from a wedding three years ago, or worse—a logo where your face should be—it’s time for an upgrade.
Why Headshots Matter for Businesses
First impressions matter, especially online. Your website and social media are often the first places potential clients check before deciding to work with you. If they land on your site and see mismatched, outdated, or—let’s be honest—terrible photos, it doesn’t exactly scream ‘professional’.
Having consistent, high-quality headshots across your website, LinkedIn, and marketing materials builds trust. People want to see who they’re working with. They don’t care if you’re carrying a few extra lockdown pounds or if you’re not a supermodel—they just want to see a real, approachable, professional version of you.
According to LinkedIn, profiles with professional headshots get 14 times more views than those without one. That’s a pretty good reason to ditch the selfie.
Headshots for Small Businesses vs. Larger Companies
Small Business Owners & Solopreneurs
When you’re the face of your brand, your headshot needs to reflect who you are. No stiff, awkward poses—your photo should capture your personality and how you want clients to perceive you. Whether you’re fun and approachable, sleek and professional, or somewhere in between, your headshot should align with your brand.
You’ll use your professional headshots everywhere—your website, social media, business cards, press features, and more. Having a bank of strong images makes showing up online so much easier (and let’s be honest, less stressful).
Larger Companies & Teams
If you have a team, consistency is key. Nothing looks worse than a “Meet the Team” page where every headshot is taken in different lighting, with different backgrounds, and (in extreme cases) even different levels of image quality. It just looks messy.
A well-executed company-wide headshot session ensures that everyone’s photos are professional, cohesive, and on-brand. It gives your company a polished, unified look and builds trust with potential clients.
Whether it’s an in-office shoot or a set style for all employees, having consistent professional photos makes a huge difference in your brand’s credibility.
Types of Headshots (They Don’t Have to Be Boring!)
Not all headshots have to be that classic ‘sit, smile, and stare at the camera’ pose. Here are a few styles to consider:
✔️ Traditional Studio Headshot – Simple, clean, and timeless. Great for corporate professionals and teams who need a polished look.
✔️ Environmental Headshot – Taken in your workplace, giving a behind-the-scenes feel. Perfect for creatives, coaches, and businesses that want a more natural, relaxed vibe.
✔️ Lifestyle Branding Headshot – More than just a headshot, this includes wider shots that show personality and brand messaging. Ideal for entrepreneurs who want a mix of professional photos and brand storytelling.
✔️ Casual/Modern Headshot – Less formal, more personality. These are perfect for businesses that want to come across as friendly and approachable.
The Bottom Line? Your Business Needs Professional Headshots
Whether you’re a one-person show or a company with 500 employees, professional photos aren’t just a luxury—they’re an investment in your brand. They make your business look professional, cohesive, and trustworthy.
So, if you’re ready to ditch the outdated, inconsistent, or just plain bad headshots, let’s chat!
A professional headshot session doesn’t have to be painful (I promise), and the right photos will make a world of difference for your brand.
📩 Drop me a message, and let’s make sure you and your team have headshots that actually work for your business! 📸✨
