Since 2020 life changed we went from working in our everyday lives to being completely locked down and shut off from the world unable to do business. We’ve gone from working in an office to working from home full time.
We’ve all been spending so much time at home and 2021 seems to be following suit.
So now more than ever your personal brand really matters and here is why:
With less face-to-face interaction your online presence is key.
You might be tempted to think that you can take a break and put your feet up, but now is the time you need to show up and be visible. You want to be at the front and centre of peoples minds and if you hide away then they will soon forget about you.
People have more time on their hands
With not much else to do, people are spending more and more time on social media. You need to be creating engaging, valuable content that your ideal client would love. This could be a sharing a simple recipe or ideas that can help them in their business or life right now.
People have new needs and you might just be able to help them
As we’ve all been thrown into this unusual situation peoples circumstances can change dramatically. With so many people looking into other options for work or entertainment chances are you may have something that will interest people.
You can attract new customers whose problems you can now solve.
So now is the time to up your presence online and take your brand to the next level. Remember to create valuable relevant content and you’ll reach new clients that are in need for what you offer.