Almost everyone I speak to when discussing their personal brand, says they don’t really have a story. But thats not really true.
While you might think, you just set the business up to earn extra money or so you could work around the kids, there’s actually so much more to it.
Your story is about you, your business, your loves, your values, you expertise, your clients.
When trying to work out your story here are some things to think about:
Who you are
This means you as a person. Whats your back story? what did you do before and how did you end up running the business you do now?
Why do you do what you do? Why do you get up in the morning? What do you want to achieve with your business? What do you want to be know for? What makes you stand out?
Who are you doing this for? Is it for your family? Is it because what you do makes you light up inside? Is it because you want to help others?Who is your ideal/dream client?
When you have all the above you can start to think about what kind of images you need to show your story.
For example, if you are a business coach and your dream clients are busy mums, who want to build a successful business while maintaining that perfect work/life balance. Then the your story needs to show you and your family spending time together, you working as well as enjoying life. You also need to show how having a successful business would look.
When You book in with me for a Personal Branding shoot, You receive a workbook to go through that helps you write down your story. This allows me to get to know you and your brand and come up with the images you need to perfectly tell your story.
Why not book a FREE no obligation discovery call to have a chat about your Branding photos. Lyn@brandphotographybywings.co.uk