The best way to grow your business and attract more clients is by being visible.
Beleive me, I know how scary this cant be. Im a total introvert and when I stated my business all thouse years ago, I totally hid behind my business.
But being visable doesnt mean you always have to go live!
in fact you can:
- Share photos of yourself or your family
- Create a video or go live
- Start to show up where your dream clients are and get involed in conversations.
- Create a blog and newsletter
- Show up on your social media every day.
By doing all these things you are being visibale to you dream client.
One of the biggest fears I hear all the time is that they are worried about being judged by people.
Unfortunalty we live in a world where no matter what you do, you will be judged.
You are never going to be everyones cup of tea and thats perfectly OK because not everyone is your ideal client.
Your ideal client isn’t going to judge you, they want know you exsist.
But in order for them to discover you, you need to be visible. Put your big girl pant on and do it!
If you are a sole trader and work on your own, change the wording on your website from “we” to “I”.
This will help connect better with your dream client, if they know its you talking and not a big coparate machine.
Dont stock it
If you are a little uncomfatable about always showing your face, have ago a creating some of your own stock images.
These can be things like:
- Hands on keyboard
- Taken from the back of you working
- Your feet when you’re out for a walk.
These are so much better than random stock images that everyone uses and you can use your own props to bring it right on brand.
If you want to have a go at being going live but you’re still a little scared, try doing it on your instagram stories. They are only visible for 24 hours then they are gone. Think of it as a bit of a safe space to practice.
Try introducing yourself and tell people all about your business.
Your dream clients want to see you, this helps to build know like and trust.
People are more likely to buy your products or services if they know, like and trust the person behind the business.
So put a photo of you up on all your social media chanels as well as an about me section of your website. Then tell your audiance all about you
So there you have my tops tips to keep visible, Keep showing up even if you think no one is watching.