We may have all just come through a pandemic, but now the cost of living is on the rise.
Fuel prices are at their highest ever, food prices are shooting up and everyone seems to be tightening their belts.
It’s easy to think, when booking just aren’t coming in, that its down to rise in the cost of living.
But the truth is, life is still going on and people are still spending, but truth is, they are being very careful where and how they are spending their money.
There are people in your industry who are not only surviving, they are thriving. And it’s not because they are the best in the industry, in fact they probably aren’t as good as you are, its all down to one thing.
They are VISIBLE!
If the pandemic taught us one thing, it’s that you can survive and the business that came out on top, where the ones who remained visible throughout.
It doesn’t matter what industry you are in, Coach, VA, Consultant, social media expert, etc, being visible is what will draw your clients to you and make them part with their hard earned cash.
Personal Branding photos might seem like a big expense that you cant justify right now, but believe me when I say, they will pay you back dividends.
They are going to help you show up in a professional manner.
You can really tell the difference between stock images and professional personal branding photos which shows you and your business. They will let all your clients see that you are a professional business and you take your business seriously. This will build trust with your clients. Lets face it, anyone can start business and use free stock images and if that’s what you’re doing, you not going to ensue trust in any clients!
They will help you be visible with confidence.
I know you hate having your photo taken, I hold my had up as I feel exactly the same, but a good personal branding photographer will know exactly how to photograph you to make you look your best. And when you love your photos, you start showing up with confidence.
They will show more than just you.
A good personal branding photographer will have sat down with you before your shoot and discovered what photos you really need, so not just photos of you looking nice, but the photos you didn’t really know you needed. Photos for your newsletters, blog posts, website and photos that show your personality. Not just photos of your business, but personal ones too.
They will create different images that show all sides of you, these will then allow your clients to get to know like and trust you.
You’re going to get back a good chuck of your time.
Ok, so you might be thinking, how will I get back my time, well for one, you wont be spending ages trying to either take a selfie (that perhaps has no relevance to the content you are putting out) but you’re using a selfie because you know you need to put your face out there. Or you are scouring the internet trying to find a stock image that will go with your content.
Instead, you will have a load of on brand images, that have been crafted to go with all the messages you want to put out to potential clients, thus saving you a big chuck of time!
If you are still on the fence of having a full brand shoot, I’m holding a branding shoot mini day at my studio in Chesterfield, Derbyshire on 20th September 2022.
For more information on this (as I only have limited spaces),
If you want to have a chat with me about a full band shoot you can drop me a message.
