A strong brand identity needs to work for everyone, There is no point in having a brand that you love, if it doesn’t resinate with your ideal client.
Here are my 3 top tips for building a powerful Brand:
You need to be visible
Step out from behind the camera.
How are you going to build that know like and trust with your potential clients, if they never see you.?
I don’t just mean a one off photo of you. You need to be posting loads of photos of you, doing different things. Not only business stuff, but stuff from my personal life too.
Cohesive
Everything you post needs to complements your brand identity.
So you need to have your identity nailed down.
What are your values, what do you stand for? Why do you do what you do?
Consistency
You need to show up everyday.
By showing you regular, your ideal client will begin to expect to see you. Knowing that you will be posting a blog every Friday at 2pm, or going live every Wednesday at 10am, they will know that your are trust worthy and that they can rely on you.
